Interior Design

ROLE

Concept research
Space utilization study
Research of activities and objects of use
Development and design of final models

DATE

2018 – 2021

SOFTWARE

SketchUp
Chaos Vray
Adobe Photosho

Store design is a crucial aspect of any retail business. It can have a significant impact on customer experience and can even influence purchasing decisions. A well-designed store not only attracts customers but also keeps them engaged and encourages them to come back. Designing a store, it’s essential to consider several factors, such as layout, lighting, color, and branding. The store’s layout should be easy to navigate, with clear signage and organized product displays. Lighting is bright enough to showcase products but not so bright that it creates an uncomfortable atmosphere. Color plays a crucial role in store design, as it can affect the mood and emotions of customers. Colors are chosen based on the brand’s personality and the store’s target audience. Branding is another critical aspect of store design. The store’s design reflect the brand’s personality and values, creating a cohesive and memorable shopping experience. In addition to these factors, technology can also play a significant role in store design. Incorporating technology into their store design, such as interactive displays, virtual try-on tools, and mobile checkout systems. These technologies can enhance the customer experience and make shopping more convenient and engaging.
All interior design projects have been realized starting from the vision of the company, so that each installation corresponds to the guidelines that characterize it. Each proposal is made with ecological and recyclable materials to minimize environmental impact, with the aim of reaching the public by bringing the individual to discover the brand through a series of experimental stations.

Modulo

Modulo is the first furniture line for hair salons completely made with eco-sustainable materials, plastic free and infinitely recyclable. The concept of this project, from which it derives its name, is the modularity that characterizes each piece, starting from the maximum customization of each component, for a total of 625 possible combinations, each element fits perfectly in the middle of all possible combinations of all other models, making unique the furniture of each salon that chooses Modulo

blooming desk

The reception desk, the welcome and service cabinet immediately visible to customers, is designed to promote green habits in the salon’s daily life. Compared with traditional furnishings, this solution allows the professional to recreate a green corner in the workplace, promoting indoor gardening and plant care. On the front of the desk, protected by glass doors, a small greenhouse and a purple grow light create the right conditions for cultivation and embellish the salon’s furnishings. This special indoor nursery is also completed by a space for storing gardening tools. The back, used for accounting and office activities, has shelves and drawers for storage.

organizing storage cabinet

Versatile and functional, this item was created to house the products and allow the professional to prepare the pre-treatments on its top (e.g. colour mixing). It is available in three versions: the first, ideal for storage, only has the work surface and the concealed storage compartment; the second has shelves too, to place products and at the same time to create a precious display corner; the third achieves a top rationalisation of the spaces by providing a retractable compartment, in the upper area of the cabinet, with a hive-type structure ideal for storing the colours.The three types of furniture adapt to the environment’s imprint, respecting its space and furnishing layout.

crafting unit

Intended for the cutting and styling station, the mirror is completed by two shelves, a support surface and a hairdryer holder, to place the drying tool when not in use. The elegance of its line and the classic look ensure it adapts to any type of environment. The presence of support shelves facilitates the use of hair dryers, brushes and straighteners for drying and defining and provides the mirror with various functions.

crafting trolley

The portable technical trolley, essential for the professional’s work, has drawers on the front to store the work tools required for the treatment. Towel hooks and brackets for placing bottles of product are positioned on its sides, designed to optimise times, compress spaces and facilitate the treatment without having to move away from the workstation. The glass and ceramic top, designed for preparations, has a stain-resistant finish and can therefore be easily treated with common cleaning products intended for these surfaces.